Five real estate projects. One account. Zero margin for overlap.
Indite Solutions was running multiple projects across Navi Mumbai and Mumbai simultaneously — each targeting a different buyer profile, price point, and locality. Running campaigns in the same ad account without audience bleed or budget waste required tight segmentation and hands-on daily management.
The goal: maximum qualified lead volume at a consistent CPL, with each project’s pipeline clean and fully trackable.
Our approachInstagram-first. Project-specific. Optimised daily.
Five independent campaign funnels — each with its own creative, audience, and budget — managed within a single Meta Ads account. Instagram was prioritised after early data confirmed higher lead quality from that surface.
- Isolated ad sets per project to eliminate audience overlap and protect CPL
- Instagram Reels and Feed as primary placements — confirmed 66% lead share
- Daily budget top-ups tied to delivery pacing, not fixed schedules
- Four-tier lead classification: Active, Unreachable, Not Interested, Site Visit Booked
- Monthly reports with per-project breakdown, CPL trends, and next-step recommendations
Generated
Per Lead
Booked
CVR
Project Scorecard — All 5 Campaigns
| # | Project | Total Leads | Site Visits | Status | ||
|---|---|---|---|---|---|---|
| 1 | Svaasa Project | 168 | 116 | 51 | 23 | Active |
| 2 | Upvan Upper Kharghar | 54 | 38 | 16 | 3 | Ended |
| 3 | HillCrest Project | 51 | 34 | 17 | 2 | Ended |
| 4 | Yogakshema Project | 47 | 21 | 24 | 1 | Active |
| 5 | Mumbai Properties | 10 | 10 | 0 | 2 (20%) | Paused |
| TOTAL — 2 Months | 330 | 219 | 108 | 31 |
Svaasa generated 168 of 330 total leads (51%) and improved its CPL month-over-month. Audience pools built for Upvan and HillCrest mean relaunching both starts from strength, not scratch.
Instagram outperformed Facebook across 4 of 5 campaigns.
Yogakshema was the single exception — Facebook outperformed Instagram there, revealing a distinct audience profile to target more aggressively on that placement going forward.
Financial summary₹1,28,994 spent. 330 leads delivered. ₹391 average CPL.
| Component | Rate | Amount (INR) |
|---|---|---|
| Total Ad Spend (Billed) | — | ₹1,28,993.93 |
| Total Funds Deposited | — | ₹1,32,000.00 |
| GST (Goods & Services Tax) | 18% | ₹19,755.36 |
| TDS (Tax Deducted at Source) | 2% | ₹2,585.01 |
| Total Tax Obligation | 20% | ₹22,340.37 |
Generated
Per Lead
Booked
Mumbai Properties
A proven lead engine — built to run, optimised to scale.
In 60 days, Namitri Technologies built and managed a full-funnel Meta Ads operation for Indite Solutions — delivering 330 leads across 5 real estate projects at an average CPL of ₹391. Two campaigns are still running and improving. Three have warm audiences ready to reactivate.
- Svaasa: 168 leads with improving CPL month-over-month — the campaign was compounding
- Mumbai Properties: 20% site-visit conversion from 10 leads — highest quality of all campaigns
- Instagram proven as the dominant lead channel for real estate buyers in this geography
- Upvan and HillCrest have built audience pools — relaunch costs less and converts faster
- Full visibility delivered: leads, platform split, quality, spend, and tax — all in one report
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