A home furnishing brand starting from zero digital presence in a competitive local market.
Global Furnishing — a home furnishing retailer in Pimpri-Chinchwad, Maharashtra — needed to build a digital marketing engine from scratch. The challenge was to generate real customer inquiries via WhatsApp, grow their Facebook page audience, and create content that showcased their product range to new local buyers.
The goal: measurable leads, page growth, and content that reaches beyond existing followers — all within a ₹100/day budget.
Our approachWhatsApp-first lead generation with content-driven Facebook growth.
We launched a dedicated WhatsApp Lead campaign on Facebook Ads targeting home furnishing buyers in Pimpri-Chinchwad and the surrounding area — driving direct conversations from ad to WhatsApp in one tap. Alongside this, we ran a structured content calendar focused on their highest-performing product categories.
- WhatsApp Lead campaign at ₹100/day — optimised for cost per conversation
- Targeted Facebook Ads reaching 1,84,963 impressions in the first month
- Content strategy built around Bedsheets, Curtains, and Home Furnishing posts
- Facebook page management driving 22 new followers — a 633% increase
- Monthly performance reporting with data-backed recommendations for Month 2
Views
Impressions
Leads
Conversation
Growth
Interactions
Full Performance Summary — March 25 to April 21, 2026
| Metric | This Month | Growth | Source |
|---|---|---|---|
| Total Page Views | 11,106 | ↑ 158.6% | Organic + Ads |
| Organic Views | 236 | ↑ 3,300% | Facebook Page |
| Ad Views | 10,870 | ↑ 100% | Paid Campaign |
| Unique Viewers | 5,185 | ↑ 103.6% | |
| Content Interactions | 35 | ↑ 1,600% | Posts |
| Page Visits | 93 | ↑ 675% | |
| New Followers | 22 | ↑ 633.3% | |
| Watch Time | 7m 39s | ↑ 100% | Reels / Videos |
| Ad Impressions | 1,84,963 | New Campaign | WhatsApp Ad |
| WhatsApp Conversations | 65 | New Campaign | WhatsApp Ad |
| Cost Per Conversation | ₹67.21 | — | Ads Manager |
| Total Ad Spend | ₹4,368.91 | ₹100/day budget | Ads Manager |
98.5% of all views came from non-followers — meaning the Facebook Ads are successfully reaching new potential customers, not just existing fans. With 22 new page follows (↑633%) and 65 WhatsApp conversations started, this campaign built both awareness and direct pipeline simultaneously.
Ad-driven views dominated — organic content growing steadily.
Organic views grew 3,300% — from near zero to 236. As the content calendar matures and follower base grows, organic reach will compound. The ad engine is already building the audience needed to fuel that growth.
Results in numbersViews
Impressions
Leads
Growth
Conversation
Interactions
Month 1 built the foundation — awareness, leads, and a growing audience.
In 28 days, Namitri Technologies launched and managed a complete digital marketing operation for Global Furnishing — building their Facebook presence and WhatsApp lead pipeline simultaneously from scratch, on just ₹100/day.
- 1,84,963 ad impressions — brand awareness at scale in the local market
- 65 WhatsApp conversations started directly from ads at ₹67.21 per lead
- 22 new page followers — 633% growth vs. prior period
- Content interactions grew 1,600% — Bedsheets and Curtain posts performing best
- Watch time hit 7 minutes 39 seconds — video content retaining new audiences effectively
- Month 2 strategy ready: CPL optimisation, boosting top organic posts, CRM lead tracking
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